Fundamentals of Public Relations

Public relations entails the strategic management of information exchange between an organization and the public. Businesses, government agencies, or nonprofit organizations interact with the media and the public by means of public relations, utilizing topics of public interest and news. The primary objective of public relations is to disseminate specific information to stakeholders, the public, investors, etc., with the aim of fostering a positive perception of the organization's leadership, political decisions, and products. Public relations fosters and maintains relationships while communicating with an organization's target audience, media, and other opinion leaders, predominantly through media channels. Examples include newsletters, press releases, and public appearances. Litigation public relations, on the other hand, manages communication processes during legal proceedings. This book studies, analyzes and upholds the pillars of public relations and its utmost significance in modern times. Such selected concepts that redefine this area have been presented in it. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.