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Fundamentals of Business-to-Business Marketing
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Fundamentals of Business-to-Business Marketing

inbunden, 2015
Engelska
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?This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.
Undertitel
Mastering Business Markets
ISBN
9783319124629
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2015-03-24
Sidor
330