
Escalation of Commitment in Internationalization Processes
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research.
- Undertitel
- The Role of Bounded Rationality in the Uppsala Model
- Författare
- Björn Röber
- Upplaga
- 1st ed. 2018
- ISBN
- 9783319691015
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2017-11-17
- Sidor
- 194
