Spara
Dynamics of International Advertising
Takes the reader inside the dynamics of advertising as it functions within the international marketing mix. This text addresses key issues related to foreign markets: cultural values, politicallegal environments, economic policiesevolving media.
- Undertitel
- Theoretical and Practical Perspectives
- Författare
- Barbara Mueller, Sophia Mueller-Bryson
- Upplaga
- 4 Revised edition
- ISBN
- 9781636670614
- Språk
- Engelska
- Vikt
- 818 gram
- Utgivningsdatum
- 2026-03-30
- Sidor
- 558
