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Dynamic Models of Advertising Competition
Författare:
häftad, 2013
Engelska
Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.
- Undertitel
- Open- and Closed-Loop Extensions
- Författare
- Gary M. Erickson
- Upplaga
- Softcover reprint of the original 1st ed. 1991
- ISBN
- 9789401713160
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2013-10-03
- Förlag
- Springer
- Sidor
- 122
