Gå direkt till innehållet
Drivers of User Engagement in Influencer Branding
Spara

Drivers of User Engagement in Influencer Branding

Lägsta pris på PriceRunner
The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers.
Undertitel
An Empirical Analysis of Brand-Related User-Generated Content on Instagram
Författare
Tanja Fink
Upplaga
1st ed. 2021
ISBN
9783658346508
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2021-08-24
Förlag
Springer
Sidor
220