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Digital Transformation for Fashion and Luxury Brands
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Digital Transformation for Fashion and Luxury Brands

inbunden, 2024
Engelska
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This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.

Undertitel
Theory and Practice
Upplaga
2024 ed.
ISBN
9783031355882
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2024-04-17
Sidor
480