
Digital Transformation for Fashion and Luxury Brands
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.
- Undertitel
- Theory and Practice
- Redaktör
- Wilson Ozuem, Silvia Ranfagni, Michelle Willis
- Upplaga
- 2024 ed.
- ISBN
- 9783031355882
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2024-04-17
- Sidor
- 480
