
Digital Services in the 21st Century
Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers.
- Includes services, underlying technologies, and internal capabilities for social network advertising
- Covers market dynamics that determine the successes and failures of service offerings
- Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry
- Undertitel
- A Strategic and Business Perspective
- Författare
- Antonio Sanchez, Belen Carro
- ISBN
- 9781119314851
- Språk
- Engelska
- Vikt
- 544 gram
- Utgivningsdatum
- 2017-07-21
- Förlag
- Wiley-Blackwell
- Sidor
- 240
