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Customer Engagement Marketing
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Customer Engagement Marketing

Engelska
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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
Upplaga
Softcover reprint of the original 1st ed. 2018
ISBN
9783319872070
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2018-08-18
Sidor
328