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Country-of-Origin Effects and Competitive Advantage
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Country-of-Origin Effects and Competitive Advantage

pocket, 2011
Engelska
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Undertitel
The Role of a Country's Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies
ISBN
9783656009092
Språk
Engelska
Vikt
95 gram
Utgivningsdatum
2011-09-19
Sidor
64