
Country-of-Origin Effects and Competitive Advantage
- Undertitel
- The Role of a Country's Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies
- Författare
- Philip Sipos, Corinna Nefzger
- ISBN
- 9783656009092
- Språk
- Engelska
- Vikt
- 95 gram
- Utgivningsdatum
- 2011-09-19
- Förlag
- Grin Publishing
- Sidor
- 64
