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Counter Strategies in Global Markets
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Counter Strategies in Global Markets

Engelska
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Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
Redaktör
O. Ploetner
Upplaga
1st ed. 2012
ISBN
9781349336951
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2011-12-06
Sidor
171