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Consumer Behaviour Analysis
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Consumer Behaviour Analysis

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Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.
Undertitel
Critical Perspectives on Business and Management
Redaktör
Gordon Foxall
ISBN
9780415196420
Språk
Engelska
Vikt
2780 gram
Utgivningsdatum
2001-11-15
Förlag
Routledge
Sidor
1416