Businesses Struggling in the Digital Age

The digital age in which we live offers companies both new opportunities and threats. But unlike the previous era, it does so at a speed that is not only fast but accelerating. To be precise and without fear of exaggeration, the digital era is making the traditional system that humanity and as part of it that the same companies have had to govern and adapt to the environment, is showing signs of exhaustion and not being able to respond to the speed that technological change is demanding.Different forces of great magnitude have coincided to produce this vertiginous effect, among which stand out the more than fifty years of validity of Moore's Law, the multiple consequences of globalization and the different implications of global warming.The challenge generated by this digital age has been analyzed by leading experts, whose visions have been summarized in this book. I hope that the models that are exposed, serve to complement the vision and facilitate the obtaining of benefits, helping them to avoid that the threats materialize.Finally, I would like to be clear in stating that, as happened to Kodak, there is neither a sufficiently large nor powerful company, nor a sufficiently special or isolated industry to assume that your business should not adapt to the digital age and do it, at the speed that is last demands.