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Business Strategy in the Online Industry
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Business Strategy in the Online Industry

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At this point the work of Christian Gottsch comes in play, which - by utilizing the theoretical concepts of net­ work economics and game theory - models the structure of the on-line industry and delivers a methodic set of instruments to develop marketing strategies.
Undertitel
Market and Network Strategy in Multi-Layered Industries
Upplaga
2000 ed.
ISBN
9783824473182
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2001-01-26
Sidor
323