
Brand Assets
In this title the author argues for the separate disclosure of brands as assets of a company, irrespective of whether they have been purchased or built within the corporation.
- Författare
- Tony Tollington
- ISBN
- 9780470844236
- Språk
- Engelska
- Vikt
- 454 gram
- Utgivningsdatum
- 2002-04-22
- Förlag
- John Wiley Sons Inc
- Sidor
- 168
