Born To Win

One of the all-time classic self-help books--with over four million in print

Twenty-five years and four million readers show that Born to Win can change lives for the better. This bestselling classic uses the well-known psychological method called transactional analysis (TA) to uncover the roles we unconsciously act out day after day. Its fifty gestalt exercises have helped a generation realize how they communicate with others and think about themselves. If you want to have more control over your life, work more efficiently, and love others happily, Born to Win will help bring out the insight and confidence of a born winner.

"For the general reader [Born to Win] is probably the clearest and most up-to-date statement of the current thinking in transactional analysis, and easily the best of the popular books."--Psychology Today

"Enriching, stimulating, rewarding reading is here for anyone interested in understanding himself, his relationship with others, and his goals."--Kansas City Times