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Advertising

pocket, 2000
Engelska
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Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
Upplaga
4 ed
ISBN
9780273634355
Språk
Engelska
Vikt
610 gram
Utgivningsdatum
2000-02-21
Sidor
416