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Advances in Advertising Research (Vol. XII)
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Advances in Advertising Research (Vol. XII)

inbunden, 2023
Engelska
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This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research.
Undertitel
Communicating, Designing and Consuming Authenticity and Narrative
ISBN
9783658404284
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2023-04-11
Sidor
366