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Advances in Advertising Research (Vol. V)
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Advances in Advertising Research (Vol. V)

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013.
Undertitel
Extending the Boundaries of Advertising
Upplaga
Softcover reprint of the original 1st ed. 2015
ISBN
9783658140908
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2016-10-29
Förlag
Springer
Sidor
330