Försäljning & marknadsföring

You know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a …

A young ceramicist's journey from apprentice potter to celebrated craftsmanFlorian Gadsby has devoted his life to pottery, refining his technique towards the point of perfection - …

Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding …

OBVIOUS ADAMS was first published as a short story in the Saturday Evening Post in April, 1916. Though it was the story of an advertising man, it was quickly recognized as …

In the old days, when we made physical products, setting project goals wasn't that hard. But in today's service- and software-driven world, "done" is less obvious. When is Amazon …

You dont need to have a web shop to make money with your website. Web Strategy Fundamentals deals with building a website from a visitor perspective and the business-related …

And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning …

The legendary bestseller that made millions look at the world in a radically different way returns in a new edition, now including an exclusive discussion between the authors and …

Säljvanor – Så skapar du vanorna som ökar din försäljning tar dig som är säljare eller företagare rakt in i självakärnan i sälj: att förstå kunden, uppmärksamma signaler, och …