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• Why do people behave and think the way they do?• What makes people choose certain products and services?• How does consumption affect our everyday lives?Informed by psychological …
The author puts forward a theoretical framework for understanding consumerism in health care and its relation to professionalism. She explains why consumers and professionals may …
An in-depth analysis of the impact of public utility privatization on ordinary consumers. This text traces the history of energy and water privatization and documents the community …
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to …
Ethical consumption, fair trade, consumer protests, brand backlashes, green goods, boycotts and downshifting: these are all now familiar consumer activities - and in some cases, …