Søkt på: Bøker av Cathrine Jansson-Boyd
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Consumer Psychology 2e
• Why do people behave and think the way they do?• What makes people choose certain products and services?• How does consumption affect our everyday lives?Informed by psychological …
Consumer Psychology 2e
Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives?Informed by psychological …
Routledge International Handbook of Consumer Psychology
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book …
Routledge International Handbook of Consumer Psychology
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book …
Consumer Neuroscience
To truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear overview of the …
Routledge International Handbook of Consumer Psychology
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book …
Consumer Neuroscience
Consumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The …
Consumption Matters
What does it mean to live in a consumer society and how does this impact on our behaviour? In this insightful and engaging introduction to the psychology of consumption, Cathrine …
Consumption Matters
What does it mean to live in a consumer society and how does this impact on our behaviour? In this insightful and engaging introduction to the psychology of consumption, Cathrine …