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Søkt på: Bøker av Zynep Gurhan-Canli
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Social Psychology of Consumer Behaviour
e-bok,
2002,
Engelsk,
ISBN 9780335230563
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to …
The Social Psychology of Consumer Behaviour
heftet,
2002,
Engelsk,
ISBN 9780335207220
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to …