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totalt 5 treff
Handbook of Brand Relationships
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to …
Brand Attachment
Work on relationship marketing suggests that developing strong relationships between consumers and brands is important given their implications for customer loyalty and price …
Social Psychology of Consumer Behaviour
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to …
Handbook of Brand Relationships
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to …
The Social Psychology of Consumer Behaviour
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to …