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Wine Positioning
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Wine Positioning

In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
Undertitel
A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
Författare
Pierre Mora
Upplaga
Softcover reprint of the original 1st ed. 2016
ISBN
9783319796345
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2019-03-28
Sidor
219