PR

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization. Internal communication is …

Walter Lippmann wrote his "Public Opinion" at a time when something like the 'mass media' was coming into existence. Prior to the age of electronic communication, the only …

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides …

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part …

Become a B2B Thought Leader with Contributed ContentAre you looking to become a B2B thought leader in your industry? Do you needa cost-effective way to: Build your public …

A Wall Street Journal BestsellerPfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive …

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the …

America's premier corporate event planners reveal the seven secrets of successful planning for every occasion, on any budgetWhether it's the company's annual party, a product …

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the …

A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. …