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The Fall of Advertising and the Rise of PR
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The Fall of Advertising and the Rise of PR

Författare:
Engelska
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. Reprint. 40,000 first printing.
Författare
Al Ries, Laura Ries
ISBN
9780060081997
Språk
Engelska
Vikt
270 gram
Utgivningsdatum
2004-10-07
Sidor
320