
Rediscovering the Essentiality of Marketing
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy.
- Undertitel
- Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
- Redaktör
- Luca Petruzzellis, Russell S. Winer
- Upplaga
- Softcover reprint of the original 1st ed. 2016
- ISBN
- 9783319806761
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2018-05-31
- Sidor
- 987