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Public Relations in Japan
e-bok, 2018
Engelska
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Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "e;gurus"e; defining the field.
- Undertitel
- Evolution of Communication Management in a Culture of Lifetime Employment
- Redaktör
- Tomoki Kunieda, Koichi Yamamura, Junichiro Miyabe
- ISBN
- 9781351797757
- Språk
- Engelska
- Utgivningsdatum
- 21.9.2018
- Förlag
- TAYLOR FRANCIS
- Tillgängliga elektroniska format
- PDF - Adobe DRM
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- Läsplatta
- Dator
