Pricing Perspectives
Författare:
Inbunden, 2008
engelska
143,10 €
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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
- Undertitel
- Marketing and Management Implications of New Theories and Applications
- Redaktör
- S. Rothenberger
- Författare
- Florian Siems
- Upplaga
- 2008
- ISBN
- 9780230207226
- Språk
- engelska
- Vikt
- 518 gram
- Utgivningsdatum
- 3.11.2008
- Förlag
- Palgrave Macmillan
- Sidor
- 230
