Spara
Pricing Perspectives
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
- Undertitel
- Marketing and Management Implications of New Theories and Applications
- Författare
- Florian Siems
- Redaktör
- S. Rothenberger
- Upplaga
- 1st ed. 2008
- ISBN
- 9781349302604
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 3.11.2008
- Förlag
- Palgrave Macmillan
- Sidor
- 230
