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Online Impulse Buying and Cognitive Dissonance
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Online Impulse Buying and Cognitive Dissonance

inbunden, 2021
Engelska
Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Undertitel
Examining the Effect of Mood on Consumer Behaviour
Upplaga
2021 ed.
ISBN
9783030659226
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2021-02-13
Sidor
99