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Marketing to the Aging Population
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Marketing to the Aging Population

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.
Undertitel
Strategies and Tools for Companies in Various Industries
Upplaga
2022 ed.
ISBN
9783031130991
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2023-10-08
Sidor
345