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Marketing to the Aging Population
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Marketing to the Aging Population

Författare:
inbunden, 2022
Engelska
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.
Undertitel
Strategies and Tools for Companies in Various Industries
Upplaga
2022 ed.
ISBN
9783031130960
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2022-10-07
Sidor
345