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Evaluation in Advertising Reception
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Evaluation in Advertising Reception

Författare:
Engelska
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Undertitel
A Socio-Cognitive and Linguistic Perspective
Författare
S. Bullo
Upplaga
1st ed. 2014
ISBN
9781349468362
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
1.1.2014
Sidor
207