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Evaluation in Advertising Reception
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Evaluation in Advertising Reception

Författare:
inbunden, 2014
Engelska
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Undertitel
A Socio-Cognitive and Linguistic Perspective
Författare
S. Bullo
ISBN
9781137350428
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2014-08-22
Sidor
207