
Customer Relationship Management
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
- Undertitel
- Concept, Strategy, and Tools
- Författare
- V. Kumar, Werner Reinartz
- Upplaga
- Third Edition 2018
- ISBN
- 9783662553800
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2018-05-04
- Sidor
- 411