Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

What do Toyota, Apple, and Zappos have in common?CUSTOMER-CENTRIC CULTUREAnd now, with this research-based method, you can replicate their success with your businessBased on more than 60 studies and the authors three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "e;customer-centric culture"e; do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.