Spara
Consumer Responses to Corporate Responsibility and Branding
Författare:
häftad, 2025
Engelska
mso-bidi-language: AR-SA;">Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice.
- Undertitel
- The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration
- Författare
- Lukas Zimmer
- ISBN
- 9783658479152
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2025-04-13
- Sidor
- 197
