
Consumer Brand Relationships in Tourism
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic.
- Undertitel
- An International Perspective
- Redaktör
- Raouf Ahmad Rather
- Upplaga
- 2024 ed.
- ISBN
- 9783031595349
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2024-11-12
- Sidor
- 626