
Business-to-Business Marketing Communications
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.
- Undertitel
- Value and Efficiency Considerations in Recessionary Times
- Upplaga
- 1st ed. 2017
- ISBN
- 9783319587820
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2017-07-17
- Sidor
- 92