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Business-to-Business Marketing Communications
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Business-to-Business Marketing Communications

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.

Undertitel
Value and Efficiency Considerations in Recessionary Times
Upplaga
1st ed. 2017
ISBN
9783319587820
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2017-07-17
Sidor
92