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Brand Engagement

68,60 €

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

Författare
I. Buckingham
Upplaga
7001
ISBN
9781349364473
Språk
engelska
Vikt
281 gram
Utgivningsdatum
27.11.2007
Sidor
221