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Brand Engagement
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Brand Engagement

Författare:
inbunden, 2007
Engelska
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
Författare
I. Buckingham
ISBN
9780230573062
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2007-11-27
Sidor
221