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Advances in Luxury Brand Management
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Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.

Upplaga
1st ed. 2017
ISBN
9783319511269
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2017-09-28
Sidor
256