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Advances in Corporate Branding
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Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.

Upplaga
2017 ed.
ISBN
9781352000078
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
25.11.2016
Förlag
Palgrave
Sidor
205