
Advances in Corporate Branding
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.
- Upplaga
- Softcover Reprint of the Original 1st 2017 ed.
- ISBN
- 9781349957989
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 28.4.2018
- Förlag
- Palgrave Macmillan
- Sidor
- 205