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Advances in Corporate Branding
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Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.

Upplaga
Softcover Reprint of the Original 1st 2017 ed.
ISBN
9781349957989
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
28.4.2018
Sidor
205