Sökt på: marknadsföring
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Brand Psychology
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral …
By My Hands
A young ceramicist's journey from apprentice potter to celebrated craftsmanFlorian Gadsby has devoted his life to pottery, refining his technique towards the point of perfection - …
Content Marketing för alla
Lös dina affärsutmaningar, öka försäljningen och vinn kundernas hjärtan med engagerande innehåll. Content marketing är tillsammans med den digitala utvecklingen det största som …
Confessions of the Pricing Man
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we …
Sell It Like Serhant
Discover how to become the ultimate sales machine.
Monetizing Innovation
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful …
Good to Great: Why Some Companies Make the Leap...and Others Don't
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered …
The Jolt Effect
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can …
Positioning: The Battle for Your Mind, 20th Anniversary Edition
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective …
Better Brand Health
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. …
Power, seduction och skill : hemligheten bakom framgångsrika varumärken
Författarna introducerar i boken tre innovativa varumärkesmodeller: power branding, seduction branding och skill branding. I boken illustreras varje modell med konkreta exempel …