Sökt på: Böcker av Al Ries
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The 22 Immutable Laws Of Marketing
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the …

The 22 Immutable Laws of Branding
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the …

22 Immutable Laws of Marketing
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of …

Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a …

The Fall of PR & the Rise of Advertising
2002 kom Al Ries succébok "The Fall of Advertising and the Rise of PR", som skakade om marknadsföringsvärlden i grunden. Nu kommer en ny omskakande bok med ambitionen att utmana de …

Marketing Warfare: 20th Anniversary Edition
It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th …

Positioning: The Battle for Your Mind, 20th Anniversary Edition
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective …

Black Brands
Who manufactures cereal for Kellogg's? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestle really manufacture everything they make us believe …

War in the Boardroom
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketingand argue that the solution lies not in what we think but in how …

Origin of Brands
What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution …

Positioning: The Battle for Your Mind, 20th Anniversary Edition
"e;Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I …