Marknadsundersökning

Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and …

Brace yourself the rules of consumer engagement have changed. Your customers no longer care about legacy what matters to them is how you are innovating into their world today. …

The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of …

Successful business communication is more than simply speaking your client's language. At the heart of all effective communication lies a fundamental understanding of human …

This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to …

Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of …

In this Springer Brief, the author introduces how Chinese firms are successfully using their own variants of the 'Silicon Valley Approach' to management. The author begins the …

"e;...fascinating. Like Malcolm Gladwell on speed."e; THE GUARDIAN "e;HERD is a rare thing: a book that transforms the reader's perception of how the world …

The history of consumerism is about much more than just shopping. Ever since the eighteenth century, citizen-consumers have protested against the abuses of the market by boycotting …

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps …