Sökt på: Böcker av Vithala R. Rao
totalt 8 träffar
Advanced Introduction to Pricing Strategy and Analytics
Advanced Introduction to Pricing Strategy and Analytics
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world’s leading …
Applied Conjoint Analysis
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying …
Handbook of Pricing Research in Marketing
Applied Conjoint Analysis
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying …
Applied Conjoint Analysis
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying …
Handbook of Pricing Research in Marketing
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological …
